About Us


The Recon Instruments Team

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What We Do

At Recon, we believe instant information delivered in the right context can set us free and help us fulfill our true potential. We don’t believe in compromises. Our products are safe, elegant, well balanced and incredibly easy to use. Nothing is more important to us than these core principles.

Sports are a great proving ground, pushing product and design to the limit in every respect. To pull this off, we carry out all aspects of product development and design in-house, from concept to final production. It’s a complex and highly multidisciplinary effort but we believe control of the process end-to-end helps us stay true to our core principles. Our philosophy is to live the product. Every employee whether engineer, designer or scientist is both a shareholder and a customer. We all live and breathe to drive the company’s vision and we never grow tired of launching “world’s firsts” especially when we get to enjoy them ourselves before everyone else.

We also recognize that the world is full of smart people with incredible ideas for the utility of our products. That’s why “Open Platform” is so important to us and through it, our products can be used in new and exciting ways we never imagined. For developers, the Recon world of instant information is your oyster; what can you imagine?


Our Story

We started Recon in 2008 with the conviction that instant delivery of activity critical information could raise athletic performance. Two years later, Recon launched the world’s first consumer Heads-up Display and hasn’t looked back. With over 40,000 units sold and partnerships with the world’s leading eyewear brands, Recon has established itself as the leader in consumer Heads-up Displays for sports and active lifestyle. A milestone was reached last winter when connectivity to iPhones was achieved and, in partnership with Oakley, worldwide distribution in Apple retail stores was announced. Our next big project is Recon Jet and with it, we’re reaching out to larger, more diverse markets. We invite you to join us. Your Jet is waiting

Leadership

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Dan Eisenhardt

Chief Executive Officer, Co-founder & President

Dan co-founded Recon Instruments in 2008 and has been our CEO from day one. Prior to Recon, Dan was a management consultant for IBM and PricewaterhouseCoopers. He also served in senior roles at Bavarian Nordic.

Dan swam competitively at an international level, both in his native Denmark and in the United States. His athletic background was a key inspiration for the founding of Recon Instruments and he remains a passionate swimmer, cyclist and snowboarder to this day. He earned his BSc in Mechanical Engineering and MEng in Industrial Management from Aalborg University, and his MBA from the University of Melbourne.

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Hamid Abdollahi

Chief Technology Officer & Co-founder

Hamid co-founded Recon Instruments in 2008 and drove the early technology development that pre-dated the start of the company. He has particular expertise in micro-electro-mechanical systems as well as sensors, robotics and optical technologies. Prior to founding Recon, Hamid was a design engineer at Motion Metrics Corp and a mechanical engineer at Honeywell.

Hamid earned his BEng in Mechanical Engineering from the University of Victoria and his MEng from the University of British Columbia. Like many of us at Recon, he is a passionate snowboarder and cyclist.

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Tom Fowler

Chief Marketing Officer

Tom joined Recon in July 2012 and leads marketing and sales strategy for the company. Prior to joining Recon, he was the corporate development officer and director of sales and marketing for Cervelo Cycles, stewarding that company through its explosive development. His 25-year career has also included senior roles at Nike and Wilson Sporting Goods in category and general management.

Tom is a former professional triathlete, and continues to ride at a high recreational level. He is an avid cross-country and alpine skier as well as accomplished mountaineer. He earned his BA from Middlebury College with Dean’s List distinction.

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Shane Luke

Chief Product Officer

Shane joined Recon in October 2012 and leads product strategy and execution for the company. Prior to joining Recon, he held senior product leadership roles at Nike in the digital sport business and at Electronic Arts in product origination and management. Some of the notable products he worked on include the Nike+ FuelBand, and the next generation Nike+ platform.

Shane studied astrophysics while also playing varsity basketball for the University of Calgary Dinos. After a knee injury cut short his playing career, he transferred to the University of British Columbia where he earned his BSc in theoretical physics, and subsequently an MA in Cognitive Science from Simon Fraser University.

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Dave Birkenheuer

Supply Chain & Vice President

Dave joined Recon in September 2012 and leads supply chain operations, sourcing and vendor management for the company. He has served in numerous operations leadership roles throughout his 25-year career, all in the technology industry with leading brands that include Cadex, Spectrum Signal Processing and LSI Logic.

Dave is a graduate of York University.

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Rudi Airisto

Business Development & Vice President

Rudi joined Recon in August 2011 and leads business development and strategic initiatives. Prior to Recon, he worked as a strategy consultant for McKinsey & Company and a member of Nokia Research Center’s global Strategy & Operations management team.

Rudi earned his BA and MEng in Information Engineering from Cambridge University with distinction, and his MBA from INSEAD with distinction. He is a passionate kitesurfer and snowboarder, and a certified PADI Divemaster.