Recon Instruments

Vancouver, Canada June 10th, 2010

Job Posting: Public Relations Specialist

Primary Responsibilities:

Develop close and communicative relationship with product marketing
Develop solid relationships with designers and tech team to have an open communication channel to obtain product information and to deliver press feedback
Partner with marketing manager to produce consistent messaging and ensure that timing of activities are in sync.
Attend planning meetings and event/project updates.
Be an expert of Recon Instruments and industry products and technologies across categories.
Develop and maintain an extensive network of mass media, broadcast, online and print contacts.
Serve as spokesperson; assist all media inquiries through timely research and presentation of necessary information.
Research, write and edit press releases, alerts, fact sheets, video packages and speaking points. Develop messaging per product and review with management and marketing members.
Monitor and maintain internal digital and online content, including social networking identity
Understand news and industry trends to aid in the creation of electronic press kits.
Plan and coordinate production/marketing press tours both in-house and on the road
Direct special events, oversee event management by servicing media on-site at tradeshows, awards galas, photo shoots, interviews and press conferences.
Prepare follow-up communications when needed, including product materials, error reports, impression reports, etc
Counsel government, association, university officials with regard to publicity and informational programs.
Arrange and conduct programs to keep up contact between organization representatives and the public
Provide post-mortem analysis of all PR activities as needed.
Represent Recon Instruments at community, social, and charity projects;
Perform related work as required.
Travel the world; ski, snowboard, snowmobile, bike, DH, ATV, run, race, surf, swim, SCUBA, sail, row, kiteboard, BASE jump, skydive, paintball as needed

Experience Required:

Completion of a Bachelor's degree in Journalism, English or related discipline and/or 4-6 years directly related experience
Experience working in communications or PR related position at a proven company in the action/adventure sports industry
Experience in promoting consumer goods
Experience in coordinating/managing events at major industry shows, shoots, and conferences

Most public relations workers have a college degree in journalism, communications, or public relations. A good liberal arts background with some experience in journalism is desirable. College courses in business administration, psychology, public speaking, and public relations are all helpful.

Qualifications:

Client service orientation
Team player, strong communicator, driven self starter, detail-oriented
Availability to travel domestically and internationally
Very strong writing skills and the ability to articulate concepts, messages and strategies
Extensive experience drafting messaging documents, talking points and Q&As
Excellent ability to stay cool under pressure, navigate calmly through change and roll with the punches
Demonstrates a passion for the industry, its players and trends
Ability to work on a small team that interacts with many different internal clients
Thrives in team-oriented culture and knows how to have fun while working hard
Knowledge of Graphic Design programs (PSD, PNG, AI, EPS, etc)
You must be an adept writer and excellent verbal communicator--shy people need not apply...

Please submit your resume and cover letter to darcy@reconinstruments.com with PR Specialist in the Subject line.

Recon Instruments, Inc is an Equal Opportunity Employer.

Vancouver, Canada March 15th, 2010

RECENT RECON INSTRUMENTS MEDIA

Munich, Germany, February 8th, 2010
FOR IMMEDIATE RELEASE

RECON INSTRUMENTS AND ZEAL OPTICS WIN BEST NEW PRODUCT AWARD
ISPO 2010 judges award the cooperative Transcend Goggles the 2010 Boardsports Award for Best New Accessory

Recon Instruments and Zeal Optics are proud to announce that their collaboration on the new Transcend Goggle has been awarded the 2010-2011 ISPO Boardsports Award. In the highly competitive field of snow accessories, ISPO’s international jury selected Recon-Zeal’s Transcend Goggle as the top product for 2010-2011. Following in-depth evaluations, the ISPO committee selected those products that showed the highest degree of sustainable, user-friendly, and technical details. Other category winners included high-profile veteran brands such as K2 and DC.

“It’s great to see that our vision has been applauded by our peers and the larger sports and technology communities. We’re excited to move forward and share with the world not only this model, but what’s next in a new category that we intend to lead,” said Darcy Hughes, Recon Instruments’ Chief Marketing Officer.

Zeal Optics’ president and designer Michael T. Jackson added, “We are very proud to be recognized by ISPO in receiving the Accessories category overall winner. We strive to bring the world the latest in wearable technology that allows the consumer to have improved performance. Our partnership with Recon Instruments has allowed us to create the most advanced snow goggle in the world.”

The Recon-Zeal Transcend is available in two lens options SPX polarized and SPPX Polarized + Photochromatic. The 2010 Transcend will feature Recon Instruments’ advanced optics and display technology integrated inside the goggle itself with the following features: speed, altitude, vertical odometer, stopwatch/chronos mode, temperature, time, GPS capabilities, USB charging and data transfer, with a simple, smart and completely unobtrusive user interface. Data and statistics tracking software will come included to record personal bests and share your epic day with friends. The Recon-Zeal Transcend will retail between $350 and $450 USD and will be available in Fall 2010 everywhere Zeal products are sold in-store, as well as online, shippable around the world from www.reconinstruments.com and www.zealoptics.com.

Zeal Optics, named after the zeal in which life should be lived, is a company founded by athletes. State-of-the-art designs, attention to detail, an Rx lens program are testaments to Zeal’s dedication to providing the finest quality product. Zeal – true innovation, quality and value! For more information, visit www.zealoptics.com or call 303.449.9325.

Recon Instruments strives to innovate and lead direct-to-eye communications in any fast-paced environment, such as action sports. A multi-patent-pending technology platform integrates Head Mounted Display systems with state-of-the-art sensor and GPS technology, providing easy access to navigation, communication, and performance based-information. With offices in Vancouver and boundless testing grounds in Whistler and beyond, Recon Instruments is dedicated to advancing the performance, participation and ethos of sport. www.reconinstruments.com.

National Media Contact:

Amie King, Office Manager, Promotions and Communications, P: (604)-822-3219, F: (604)-909-4725, amie@reconinstruments.com

Download PDF Version

Past News:

January 14th, 2010 - Recon Instruments Partners with Colorado Performance Optics Brand...