VANCOUVER, 31st October 2012 – Recon Instruments, award-winning innovator of Heads-up Display (HUD) technology for action sports, is proud to announce Oakley as their latest brand partner. This partnership has led to the development of the new Oakley Airwave™ ski and snowboard goggle, combining Recon’s pioneering HUD technology with Oakley’s best goggle technologies. World leaders in their respective fields, Recon Instruments and Oakley have completely re-defined the on-hill experience for both athletes and recreational skiers and snowboarders.
Providing the user with essential information, Recon’s HUD tracks and displays real-time performance information including speed, distance, jump airtime, altitude, and vertical descent, instantly transmitted direct-to-eye. Precision GPS allows on-hill navigation and enables the tracking of buddies and points of interest. The HUD also gives the user direct access to SMS messages, caller ID and the control of music playlists from either an Android™ smartphone or iPhone® (iPhone 4S and above). The user decides what information they see and when they see it using the wireless, glove-friendly remote.
Recon’s HUD is powered by their proprietary OS micro-computer, allowing app developers to leverage Recon Instruments Software Development Kit (SDK) to design the first apps for HUD technology. Through apps, the Recon HUD is fully customizable by the user. For example, they may want real-time weather updates, or perhaps they wish to monitor their heart rate. All this and much more is possible.
“We are delighted to announce this new partnership with the world’s leading eyewear brand,” said Dan Eisenhardt, CEO of Recon Instruments. “Recon prides itself on delivering user-defined, instant information, direct-to-eye. Our fully customizable HUDs make this possible and we are excited to see the diverse range of apps created by the developer community throughout the season.”
Oakley Airwave™ is available for purchase beginning Wednesday October 31st at Oakley.com and Oakley Stores, SunglassHut.com and ReconInstruments.com and at select specialty retail locations including a range of resort destinations.
Visit ReconInstruments.com and Oakley.com to learn about the new Airwave™ alpine goggles and discover more about the each company’s performance and lifestyle innovations.
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About Recon Instruments
Recon Instruments is the world leader in Heads-up Display (HUD) technology for sports environments. Our multi-patent and patent-pending technology platform integrates a Heads-up Display with a state-of-the-art micro-computer running our proprietary OS. The HUD delivers instant access to navigation, communication, and performance-based information. With offices in Vancouver and London, and boundless testing grounds at Whistler and beyond, Recon Instruments is dedicated to advancing the performance, participation and ethos of sport. www.reconinstruments.com
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
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