Why IFTTT on Jet is the shape of things to come

Blog: Insights and Commentary – Monique Fritz


Last week, we brought IFTTT support to Recon Jet. It’s a really awesome feature, and we’re really excited about it. But folks who aren’t with us behind the scenes might not appreciate how important it is.

So, let me break it down.

IFTTT doesn’t just let you keep track of what matters to you on the web. It also lets you stay on top of things you care about in the physical world. For instance, my IFTTT notifies me when my Nest Protect detects smoke—and when the burglar alarm in my house goes off.

Bridging the gap between the physical world and the Internet isn’t a new idea. It’s called the Internet of things, and it’s growing insanely fast. By 2020, Cisco predicts there will be 50 billion devices online. That means you’ll be able to get information from many more sources, and your level of awareness will go up exponentially.

But there will be a big pitfall to avoid. With so much data flying around, it’ll be easy for the information you need to get lost in the noise. So, information will have to be curated. And it’ll have to be delivered in just the right way.

Services like IFTTT take care of curation really well. But delivery is another problem, and that’s where smart eyewear comes in.

Today, when people get a notification, they have two bad options: stop what they’re doing to check their phone, or wait and risk missing something important. Smart eyewear replaces those options with something way better: when a notification comes in, all you have to do is glance down. That’s it. You never miss anything, and you never have to stop what you’re doing.

That’s why IFTTT on Jet is such a big deal. It’s a small taste of the future. We’re building an ecosystem for not just Recon, but Intel’s Head-Worn Devices business as a whole. And this all ties in with the Internet of things and what was announced at the Mobile World Congress this week.

For more on this topic, check out Dan’s TEDx talk. It articulates our vision—and why that vision matters—really well.